Get yourBusiness dataAI-ready
I turn the scattered information your business already has into one reliable source of truth — then build a website and AI tools that actually use it.
A tool is only as good as the data it can reach
Most established businesses already have everything they need: the knowledge, the policies, the services, the customer information. The trouble is that it's scattered — across an old website, a booking system, a pile of spreadsheets, documents, and the heads of the people who do the work. So when those same businesses reach for the modern AI tools everyone's talking about, they get very little back, because a tool is only ever as good as the data it can reach.
The numbers bear it out: roughly two-thirds of Australian small businesses now use AI, but only about one in twenty gets real value from it.¹ And the reason it stays that way is simple — getting the data organised is slow, unglamorous work, and a busy business has no one with the time to do it. That's the real gap, and it's the one I work in.
One reliable source of truth
I turn the scattered information your business already has into one reliable source of truth — then build a website and AI tools that actually use it.
Everything the business knows — services, prices, policies, answers — kept as one structured, versioned record.
services: - name: Drain repair price: 180 - name: Hot water price: 90 hours: mon_fri: 8–5
{
"after_hours": true,
"callout": "same-day",
"area": "Metro"
}Pages don't hold their own copies — they read from records that link together.
Change a price once; every page updates.
Built around the business, not a template
I start by sitting down with the people who actually run the business — the stakeholders who know where the friction is — and we work out the real pain points together. From there I focus on where the highest-value automations are: the handful of changes that save the most time or win the most work, not a long wish-list that never ships. Then I build a custom solution around those — made for your business, not lifted from a template.
Sit with the stakeholders.
I talk to the people who run the business day to day and map how it actually works.
Find the pain points.
Where time leaks, enquiries slip through, and the same job gets done twice.
Target the highest-value automations.
We start where the return is biggest — the work that saves the most time or wins the most business — not where it happens to be easiest.
Build a custom solution.
Your website and systems, built on your own information so everything stays consistent — and yours to run yourself.
Customised, and you only pay on delivery
Every job is built around the business in front of me — no template forced to fit, no package you have to bend to. The work is broken into clear stages, and at no point do you pay before you receive the deliverable for that stage. You see the work first; you pay once it's in your hands. The risk stays with me, where it belongs — and it keeps me honest about putting something real on the table at every step.
Start with a free website audit
Start with a free website audit. I'll look over your current site and tell you plainly what's costing you enquiries — the errors, the broken bits, the gaps in your customer journey. Tell me which tools you already use, and I'll suggest a few automations you could put in place off the back of that. No cost, no obligation — a useful, specific starting point, not a sales pitch.
If you like what you see, the next step is a paid, deeper audit — and from there, the build. What that costs depends on the size of the project and on how quickly and clearly you can get me the data I need to work with: the more organised you are, the less it costs.
Structured Website Rebuild
a clean, fast site built on properly organised content.
Complex Data + Website System
discovery, knowledge base, website and automation for businesses with real data complexity.
Automation / AI add-on
chatbots, forms and workflow automation on top of any build.
Monthly Care Plan
ongoing updates and support if you want it.
I'm Will, with a background in graphic design. I work with AI (Claude, ChatGPT), automation (Zapier, n8n), structured data (YAML, JSON, Markdown) and GitHub.
If you're not sure where to start, start with the free audit — a low-risk way to see exactly what's costing you enquiries and what a clearer version of your site would do for you.
Get in touch